For any company, participation in exhibitions is a substantial commitment in time, resources and money. Planning often begins a year before when stands are booked and intensifies in the months preceding the show. Then there is the essential stand staff on hand throughout. Post exhibition, many months are spent following-up on leads. And, of course, there are all the costs associated with space, stand build and more.
When moving premises last year we decided to have a good clear out of old files – paper based – yes we still have some filing cabinets! However, as is often the case, we should have started the process much sooner as we found too many files held some interest to make quick decisions on their fate. The result: we picked the low hanging fruit and managed to half the number of cabinets from six to three.
The construction industry has many heroic and inspiring stories to tell. Consider the statistics: construction creates £103 billion economic value per year, 6.5% of all economic activity. It employs 2.1 million people, 6.2% of the workforce. It supports vast industries producing construction materials, building plant and equipment, and world class professional services such as architecture and engineering consultancy.
Aerospace is amongst most important manufacturing sectors in the UK and a major contributor to the economy. According to trade body ADS, it generates £38 billion of economic activity annually, employs 120,000 people directly and another 118,000 indirectly.
FIA 2018 is upon us. There is little more than four months remaining until the show. Whether you booked your exhibition stand well in advance or with just a few months to spare, there is no time like the present to action your marketing plans.
Having great pictures for PR and marketing is vital and this blog is about increasing the chances of improving your supply of useable pictures. It is not about camera gear or a photography tutorial. I am not a professional photographer, but as PR person I have an insatiable appetite for pictures to tell my clients' stories. Pictures are essential to achieving this successfully. Examples here are my own attempt at taking pictures.
Effective from May 2018, the GDPR is a new framework for data protection that replaces current UK and EU regulations. It has two main purposes: to give people control over their personal data and to ensure consistency in the way personal data is held and processed throughout the EU. Forget the fact that we are leaving, the new rules will be written into UK law.
The importance of video is growing rapidly. Smart phones, tablets, SmartTVs, live web streaming, in-car/in-flight entertainment, wearables, virtual reality, gaming – the list goes on, all driving an insatiable demand for content. Business-to-consumer markets tend to pioneer new techniques and devices, but ever more quickly these are taken-up by companies in business-to-business – commercial, construction, engineering and manufacturing.
A time consuming aspect of providing PR services to engineering, construction and technology companies, is the sourcing of high quality visuals – graphics, photographs, video and so on.
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