The importance of video is growing rapidly. Smart phones, tablets, SmartTVs, live web streaming, in-car/in-flight entertainment, wearables, virtual reality, gaming – the list goes on, all driving an insatiable demand for content. Business-to-consumer markets tend to pioneer new techniques and devices, but ever more quickly these are taken-up by companies in business-to-business – commercial, construction, engineering and manufacturing.
No business operates in a vacuum. Whatever you do, you have to share your story with others to build understanding, dialogue and the trust that sustains business relationships. This is especially true today, when there is so much chatter and noise, your message needs cut through the clamour.
In the contest of ideas, you need white papers in your armoury. Historically, white papers were used by government to pilot new ideas and encourage public debate and contributions before legislation. In business they are used to demonstrate depth of knowledge, win respect and often to support a new technical approach over an established alternative.